Admiral Group has completed its acquisition of Flock, a digital commercial fleet insurance provider, following regulatory approval, the insurer announced on Monday.
The deal, first announced in February, values Flock’s equity at £80 million, according to a news release. The transaction was funded through existing resources and credit facilities.
Flock will become Admiral’s telematics fleet insurance proposition, with its existing technology platform and team forming part of Admiral’s fleet insurance offering. Ed Leon Klinger, chief executive of Flock, will join Admiral Pioneer’s leadership team as part of the arrangement.
Since the acquisition was announced, Admiral said it has already completed its first major segment expansion, launching a new haulage fleet insurance product that has seen what the company described as strong early demand.
The deal follows Admiral’s broader strategy of expanding beyond personal lines insurance. The group has been actively managing its portfolio, completing the acquisition of More Than and the sale of its US business in recent months.
Emma Huntington, CEO of Admiral Pioneer, said the two companies shared a foundation built on data and technology.
“Both Admiral and Flock are known for using data and technology to deliver better prices and services and share a commitment to creating safer roads for all, which resulted in a very successful partnership,” she said. “Now that Flock has officially joined Admiral, we can work even more closely together to meet the needs of new and existing fleet customers, at scale.”
Leon Klinger said the union opens up access to a larger share of the UK motor market.
“Our mission has always been to make the world quantifiably safer,” he said. “Being part of Admiral means we can pursue that across a much bigger share of the UK motor market. Combining Flock’s AI-powered platform with Admiral’s scale and expertise is something we have been hugely looking forward to.”
Antton Peña, Flock’s founder, pointed to the company’s roots as a customer-focused business.
“Flock was built around customer obsession: going beyond paying claims to help fleets reduce accidents and lower costs,” he said. “As part of Admiral, we will be able to support even more fleets and launch products that push what is possible in motor insurance.”
Admiral’s UK motor insurance profit increased 7% to £1.02 billion year-on-year in 2025, with the insurer noting that the acquisition of Flock reflects its intention to expand into “attractive markets” despite a focus on organic growth.
GP Bullhound acted as exclusive financial adviser and Clifford Chance LLP as legal adviser to Admiral Group. Continuum acted as exclusive financial adviser and Osborne Clarke as legal adviser to Flock.
