For Sharon Beckett, the decision to become CEO of insurance broker Be Wiser was made easy by following the mantra instilled in her at the beginning of her career – ‘trust not tricks’. Beckett believes that trust and integrity are as essential to the broker sector as ever and said she has always strived to live these core values throughout her career.
Beckett started life in the finance industry at Lloyds and Scottish Finance, where their core value was the same mantra that has dictated her career to-date. After many successful years in the finance sector, she moved from a back-office position to launching a premium finance company.
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