Calling someone by the wrong name – be it in informal settings or in a professional context – is always embarrassing, so just imagine how it must have felt when Aviva addressed its customers as if they were all named “Michael” in emails. An insurance analyst, however, believes there’s not much to worry about.
“Aviva has enough customer goodwill for this email error not to be an issue,” asserted GlobalData insurance analyst Ben Carey-Evans, in a statement sent to Insurance Business. “This is clearly not ideal customer service and could even raise privacy concerns around whether it had sent further information to the wrong people – though Aviva has stated that this is not the case.”
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