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Insurance Day of Giving raises over £100,000 for dementia research

Insurance Day of Giving raises over £100,000 for dementia research | Insurance Business UK

Insurance Day of Giving raises over £100,000 for dementia research

Last month’s Insurance Day of Giving was a resounding success, having raised over £100,000 for dementia research.

The event united insurance firms across the industry in raising money for the Alzheimer’s Society’s Insurance United Against Dementia (IUAD) campaign. Companies took part in a range of activities, including a charity dinner at Aon, a static 252-mile cycle in the Willis Towers Watson lobby, a 25-mile trek along Shakespeare’s Trail by the BNP Paribas personal finance team, and a special “United Against Dementia” event in in Bolton hosted by Stanmore Insurance Brokers, which featured a performance of the play “The Last Memory,” a Q&A session with a local solicitor’s firm, and support services for those looking for dementia advice.

Read more: Over 50 firms to take part in Insurance Day of Giving this week

“My dad sustained a stroke 12 years ago and in the later stages of life was diagnosed with dementia,” said Jackie Hyde, director of Stanmore Insurance Brokers. “For the last three of those years, I was his primary carer. I therefore personally understand the struggles that people with dementia and their carers face and it can be really tough. When I found out about the IUAD campaign, I knew I wanted to do something to support people in the same situation that I lived through.”

More than 60 firms contributed to the outcome, including: the AA, ABI, Action 365, Advantage Insurance, AllClear Travel Insurance, Aon, aQmen Underwriting Services, Arc Legal Assistance, ASL Adjusting, Assured Futures, Aston Lark, Aviva, AXA, Be Wiser Insurance, BNP Paribas Personal Finance, Bollington, Bravo Group, Caspian Insurance, Chubb, The Chartered Insurance Institute, Claims Consortium Group, Cobra Network, Covéa, Crawford & Co, Cura Insurance, Deloitte, Eldon Insurance, Ensurance, Freedom Group, The Insurance Emporium, Integro, ISS, Kew Insurance Services, LV=, Miles Smith, Miller Insurance Services, PIB Group, QBE, QuestGates, ReAssure, RiverStone, Sedgwick, Stanmore Insurance Brokers, TEn Insurance, THB, The Smith & Pinching Group Limited, Tony McDonagh & Co, Touchstone, Umbrella Protect, Willis Towers Watson, and Zurich.

Next year’s edition of the Insurance Day of Giving will take place on Thursday, September 24, 2020. Full details will be released in the new year.