A beach volleyball arena at Alamitos Beach in Long Beach will carry the Allianz name when the LA28 Olympic and Paralympic Games open in July 2028, the first time in Olympic history that a competition venue has displayed an insurance brand.
The Allianz Beach Arena, a temporary 15,000-seat structure built specifically for the Games, will host Olympic Beach Volleyball and Paralympic Blind Football. Across both events, organizers expect nearly 735,000 spectators. The venue becomes the eighth member of Allianz’s Family of Stadiums, a network that, according to Allianz, spans seven countries and collectively welcomes around 10 million visitors annually.
The naming rights deal is possible only because LA28 broke with a century of Olympic tradition. The Los Angeles organizing committee, working with the International Olympic Committee (IOC), opened venue naming rights to global partners for the first time in Games history in August 2025. The program makes up to 19 temporary venues available to worldwide Olympic and Paralympic partners and LA28 sponsors, while standard clean-venue rules continue to apply elsewhere.
Comcast and Honda were the first to sign. Allianz is now among them. The insurer had been close to this milestone before at the Allianz Riviera in Nice hosted football matches during the Paris 2024 Games, but under a neutral name, as the IOC’s clean-venue rules required. The Long Beach arena is the first time the Allianz name itself appears on an Olympic competition venue.
LA28 has set a commercial revenue target of $2.5 billion for the Games, which its chair Casey Wasserman has described as the largest commercial revenue raise in sports. Naming rights income sits on top of that figure.
Allianz has been the Official Insurer of the Olympic and Paralympic Games since 2021, covering risk management and protection for organizers, participants, and spectators. Following a March 2025 extension, the partnership runs through the Brisbane 2032 Games, also taking in the French Alps 2030 Winter Games and LA 2028. In that capacity, the company’s relationship with the Games already exists at the operational level; the Beach Arena deal adds a visible, branded expression of it.
The Allianz Arena in Munich, from which the stadium network takes its name, opened in 2005. Allianz Field in St. Paul, Minnesota, the only other US venue in the network, joined in 2019. The Long Beach arena will be the first in the network built solely for a single event, and the first to sit inside an Olympic perimeter.
The first competition date at the Allianz Beach Arena is on July 15, 2028.
