Liberty Company Insurance Brokers (LCIB) has appointed Kip Tryon (pictured) to serve as the company’s newest vice-president of marketing and branding.

In his new role, Tyron will oversee a large team that is focused on promoting LCIB’s platform, culture, and values to attract new clients, talent, and partners, a company release said.

According to LCIB, Tryon was the “original pioneer” of the company’s outreach marketing efforts; he has also spent the last four years at LCIB in roles of increasing responsibility.

“Kip has been a driving force behind Liberty’s growth, both because of his team’s ability to find new opportunities and by showing potential new producers and partners the power of a real marketing and prospect recruiting engine,” commented LCIB CEO Jerry Pickett on Tryon’s promotion.

Pickett added that the company is very happy to see Tryon advance his career, since there is not a more passionate voice to represent LCIB.

Read more: Liberty Company Insurance Brokers appoints new senior vice-president

In June, LCIB named Sanjay Mehta as senior vice-president in the company’s Irvine, CA office.