Crum & Forster A&H taps new marketing SVP

Company veteran steps into expanded role

Crum & Forster A&H taps new marketing SVP

Life & Health

By Ryan Smith

Crum & Forster (C&F) Accident & Health has announced the promotion of Hallie Harenski (pictured above) to senior vice president of marketing and corporate communications.

In her new role, Harenski will continue to lead the company’s communications team and oversee marketing and branding, social and digital media, graphic design, public relations, event management, sponsorships, and internal and external communications for the company.

Harenski has extensive experience in marketing and omnichannel distribution, market research and analytics, and brand and business development, both domestically and internationally. She joined C&F in 2015 as international marketing and distribution executive within A&H. In 2017, she was named head of strategy and innovation for A&H. In 2019, she was named vice president and corporate communications lead.

Prior to joining Crum & Forster, she held leadership positions at AIG, Zurich Financial Services and MetLife. She has worked in several countries in Europe, South America and the Asia-Pacific region.

“We are thrilled for Hallie’s continued advancement within Crum & Forster,” said Lauren Woods, chief marketing officer at C&F Accident & Health Division. “Throughout her tenure at C&F, Hallie has taken on increasing responsibility, and her significant contributions have been key to the organization's successes and profitable growth. In addition, she has transformed C&F’s marketing and communications capabilities, as well as raising awareness of the C&F brand in the market. We look forward to what’s still to come.”

Harenski co-sponsors C&F’s Women Amplifying Value and Equity (WAVE) employee resource group. She sits on the board of the Insurance Marketing and Communication Association, and on the Marketing & Communications Council of the Morris County Chamber of Commerce.

“She is a member of the editorial board of The Journal of Brand Strategy and has been a guest professor at Columbia University School of Business. She is currently co-creating a marketing and distribution course that she will co-teach as part of Northeastern University’s new masters of insurance program.

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