Integrity swoops for Colorado agency

Colorado firm provides life and health insurance and annuities

Integrity swoops for Colorado agency

Mergers & Acquisitions

By Ryan Smith

Integrity Marketing Group has announced that it has acquired The Insurance Superstore, an independent marketing organization based in Colorado Springs, Colo., and led by president Brad Keating. Terms of the transaction were not disclosed.

“Brad has built a flourishing business by focusing on the fundamentals of teaching and he is now ready to advance even further with the support Integrity provides,” said Bryan W. Adams, co-founder and CEO of Integrity. “The Insurance Superstore is prepared and well-positioned to experience the ‘Integrity effect’ of momentum that happens when agencies and brokerages tap into our plethora of shared services, resources and technology. Our systems are designed to help companies like The Insurance Superstore take huge leaps forward in the industry through greater efficiency and expanded capacities that come with scale – we can’t wait to support their progress.”

Keating founded The Insurance Superstore in 2008, specializing in helping seniors understand their health insurance options through Medicare and the Affordable Care Act. The agency now serves customers in multiple states and provides life insurance and annuities, as well as health insurance.

“Before joining Integrity, I was inundated with the administrative aspects of running the business while ensuring its continued growth,” Keating said. “Integrity gave me back the time to do what I love, which is meeting with clients and designing solutions for their lives. Integrity’s shared services offering and advanced technology have been exactly what I needed to put my agents and clients first. This partnership has reenergized our business and supported all our agents – whether they are just starting out or have decades of experience. I couldn’t be happier with our decision to become an Integrity partner.”

The Insurance Superstore is the latest in a slew of acquisitions by Integrity. Last month, the company announced the acquisition of Arizona-based Sellyei & Rundle. In September, it snapped up California-based Gott Professional Insurance Services.

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