NFP has acquired Moores Insurance Management, a multi-disciplinary risk management firm based in Minneapolis, Minnesota.
Mark Moores, the firm's CEO, joins NFP as senior vice president of commercial P&C, reporting to Amanda Ruback, managing director of P&C for NFP's Central region. Jack Moores, the firm's president, joins as senior vice president of personal lines, reporting to Mary Mullen, senior vice president of personal risk for the same region.
Brett Woodward, president of personal risk at NFP, tied the deal to strengthening the firm's Minnesota presence.
"Moores is a long-standing risk management firm and this addition further establishes our presence in the Minnesota market and positions us well to continue delivering P&C insurance solutions for high-net-worth and commercial clients," Woodward said. Founded in 1987, Moores serves high-net-worth individuals and businesses across 43 states.
Mark and Jack Moores framed the deal around combining scale with existing relationships. "The combination with NFP will create significant value for clients, pairing our deep local relationships with NFP's broad resources and capabilities," they said.
This transaction closely mirrors one NFP completed just three months earlier. Insurance Business reported in June that NFP acquired Signature Personal Insurance, a Kansas City-area high-net-worth personal lines agency, under the same Brett Woodward messaging and the identical reporting structure into Mary Mullen's Central region personal risk team.
That deal, like this one, expanded NFP's presence in a specific Midwest metro area while folding a locally established, high-net-worth-focused agency directly into NFP's Private Client Group leadership chain. Insurance Business noted at the time that the sustained appetite among large brokers for high-net-worth personal lines reflects a broader industry shift beyond commoditized personal lines and toward more complex, higher-margin client relationships, a segment where specialist carriers including Chubb, AIG Private Client Group and PURE Insurance have long competed, prompting brokers to build out dedicated private client practices of their own to match.
For Moores' existing clients, the acquisition gives them access to NFP's broader commercial and personal risk capabilities on top of the local relationships the firm built over nearly four decades.
For competing independent agencies serving high-net-worth clients in the Twin Cities and similar Midwest metro markets, NFP's repeated use of this same acquisition template, regional leader reporting lines, and messaging around pairing local relationships with national resources signals the company intends to keep pursuing established, high-net-worth-focused firms in additional metro markets rather than treating its June Kansas City deal as an isolated expansion.
