The largest captive insurance carriers are failing to capitalize on their proximity to millions of buyers, according to a study by MomentFeed, a provider of proximity search optimization (PSO). It suggests carriers are missing out on an opportunity to generate “tens of millions” of local leads for their agents by failing to optimize search results based on their proximity to a potential buyer.
“The largest insurance carriers in the country spend billions of dollars to generate brand awareness and stand out from the crowd,” said Nick Hedges, CEO of MomentFeed. “However, our latest research reveals that captive insurance carriers miss the mark on the last mile, when consumers are making decisions about which insurance carrier to work with. Captive carriers could dominate in proximity search with an army of agents dispersed across the country, but most fail to enact strong, comprehensive proximity search optimization strategies.”
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