Integrity launches AI tool

New tool streamlines processes and allows agents to cultivate client relationships

Integrity launches AI tool



Integrity Marketing Group has announced the launch of Ask Integrity, an AI-powered and voice-activated technology.

The new tool utilizes real-time data analysis and intelligence to streamline processes and enable agents to cultivate stronger client relationships. CAsk Integrity is now accessible to Integrity partners and their agents through Integrity's end-to-end insurtech platform.

Bryan W. Adams, co-founder and CEO of Integrity, emphasized the significant impact that cutting-edge technology can have on agent and client success.

“By leveraging Ask Integrity's intuitive, data-driven features and functions, agents can even quicker and more compliantly reference relevant details and context to bring the right solutions to the individuals and families they serve,” Adams said. “Every client encounter becomes more cohesive, expansive and supportive when vital, up-to-date information is just a voice prompt away.

“Integrity is committed to creating transformational solutions like Ask Integrity to offer exclusive solutioning to agents in the industry. We're truly just scratching the surface of how this groundbreaking technological advancement will enhance how agents and advisors help clients plan for the good days ahead.”

Ask Integrity aims to provide a personalized and comprehensive client experience by prioritizing engagement and data-driven insights. With instant, voice-activated access to details about each client's healthcare and drug coverage, medications, as well as their preferences and perspectives, Ask Integrity enhances the overall agent-client interaction, the company said. Additionally, the platform includes a proprietary analytics model that assists agents in identifying clients who may be most interested in switching coverage.

“As the first AI-powered solution of its kind in the industry, Ask Integrity is designed to enhance every interaction an agent has with their clients — all with the goal of helping agents serve even more Americans,” said Harsh Singla, CTO at Integrity. “Ask Integrity streamlines administrative tasks and promotes deeper and more meaningful client connections across every touchpoint of the consumer's healthcare journey.

“Ultimately, this one-of-a kind, AI-powered system will help agents more consistently recommend and deliver better coverage solutions that fit each individual client's unique healthcare needs. The result is a vastly improved experience overall for agents, clients and carrier partners alike."

Ask Integrity also leverages Integrity's proprietary call-recording technology to generate automated call summaries. This feature allows agents to instantly review previous meetings, prepare for new client interactions, and track action items, ensuring commitments are compliantly honored.

Ask Integrity also offers in-the-moment prompts and recommendations. For example, it can analyze client data to identify potential correlations between specific medications and the need for access to particular specialists. Agents are then prompted to delve deeper into each client's situation and recommend coverage that aligns with their unique needs. This approach ensures clients are matched with providers and plans that best support their specific coverage needs, significantly increasing plan satisfaction and retention rates.

“Integrity has always been driven to help American families protect what matters most — and we're consistently demonstrating our commitment through significant investments in technology that improves outcomes for our stakeholders,” said Steve Young, chairman of Integrity's board. “As a remarkably innovative platform, Ask Integrity utilizes our proprietary data and analytics to assist agents in fulfilling their mission more effectively and in-depth than ever before.

“This historic announcement sets a new standard for the impact technology can have on supporting meaningful relationships between agents and their clients. Ask Integrity is just the beginning of how Integrity is building AI solutioning to help enrich the lives of the people we serve.”

Integrity recently announced the acquisition of The Insurance Superstore, a Colorado-headquartered brokerage, and Arizona-based Sellyei & Rundle.

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