Insurance Technologies Corporation (ITC), an insurance agency marketing, rating and management software and services firm, has today announced the acquisition of Assurance Systems, Inc., an insurance technology provider in the southeastern United States.
Assurance Systems’ suite of products include an auto insurance comparative rating system called AccuAuto, an agency management system called AccuAgency, and a website platform called AgencyThrive.
The acquisition is set to extend ITC’s market share in the southeast within the Alabama, Florida, Georgia, Mississippi and South Carolina state markets. It will also boost ITC’s goal of providing nationwide rating for independent agencies.
Laird Rixford, CEO of ITC, commented: “Acquiring Assurance Systems is part of our overall strategic vision to provide nationwide rating for independent agencies, aggregators and insurance carriers. In addition, this acquisition will fuel growth of ITC’s website and management platforms.”
ITC’s product offering includes Insurance Website Builder, AgencyBuzz, TurboRater and InsurancePro. Through this acquisition, Assurance System’s comparative rating users will benefit from TurboRater’s additional feature set that includes homeowners and motorcycle quoting, integrated digital agency marketing, advanced reporting, package policies, and extended carrier availability. Furthermore, AgencyThrive customers will gain access to ITC’s extensive agency website platform Insurance Website Builder, as well as ITC’s team of social media and search engine optimization experts.
“We’re excited about what this opportunity means for our customers,” said Bob Capps, CEO of Assurance Systems. “Assurance Systems and ITC have a mutual commitment to providing quality software and services. We also share a passion for helping agents and the carriers that support them become more productive, so they can compete and grow.”
