Winning the Advocis Life & Health Insurer of the Year Award for product and client service excellence crowned what had already been a rewarding and productive year for Medavie Blue Cross in terms of its industry profile and business growth.
As one of the few carriers in Canada to manage all benefit lines under one roof, Medavie Blue Cross’s main focus in 2021 was protecting the health of the one in 12 Canadians it serves and providing clients with plans of real value that feature built-in flexibility and sustainability.
By leveraging its in-house expertise and technology, making strategic investments and forging alliances with leading industry experts, this customer-centric, digital-first enterprise unveiled a series of innovative solutions this past year.
The company launched a diabetes program to provide health coaching and education services; a navigation service to reduce the wait times for diabetes claimants to see a specialist; a mindfulness app to build mental resilience; a benefit plan for small businesses; and a gender affirmation benefit to support gender diverse members through their transitioning process. Together, these solutions provide members with timely access to care and the tools to take charge of their health, while meeting the unique needs and organizational objectives of their plan sponsors.
Drawing on nearly 80 years of expertise and experience in health insurance, Medavie Blue Cross has pioneered several innovative firsts in Canada’s industry, including the first member card, the first extended health benefit to support self-management of chronic conditions, and a medication advisory panel to review the cost and efficacy of new drugs.
Medavie Blue Cross continues to break new ground by embedding technology in every product roadmap and member experience to develop digital platforms and self-service modules that increase accessibility to expert care, improve health outcomes, and enhance organizational performance.
An example is its Optional Benefits program, a turnkey solution that employs the latest technologies to offer a seamless end-to-end digital experience and enable members to make a purchase within minutes. Its digital health platform, Connected Care, draws on the latest technologies and innovations to offer plan members premium access to the best, most immediate care possible – and at preferred pricing. Its mobile app is one of the highest-rated apps of any insurance company, with unique built-in functionalities to help members manage prescription drugs, receive refill reminders, and search for health professionals in their communities.
As a non-profit organization, Medavie proudly invests in communities to help address some of Canada’s most pressing healthcare challenges, establishing a $5 million COVID-19 Response Fund to help them address food security and mental health concerns. The organization’s strong sense of social responsibility, commitment to an inclusive workplace, and mission to improve the wellbeing of Canadians also earned Medavie Blue Cross recognition as one of Canada’s Top 100 Employers, one of Canada’s Most Admired Cultures, and an Imagine Canada Caring Company.
Medavie Blue Cross