RSA Canada enters partnership to improve auto insurance customers' habits

RSA Canada enters partnership to improve auto insurance customers' habits | Insurance Business

RSA Canada enters partnership to improve auto insurance customers

RSA Canada and its affiliates are collaborating with the Traffic Injury Research Foundation (TIRF) and Consolidated Collision Services (CCS) to support safe driving efforts.

As part of the partnership, CCS is donating $5 to TIRF for each of RSA Canada’s customers. CCS is also donating for each customer with RSA Canada’s other affiliate insurers – Canadian Northern Shield Insurance Company (CNS) and Western Assurance Company (WA). The donations are being made based on the number of repairs completed at CCS locations in Ontario, Alberta and Nova Scotia.

The donations will be used over a three-year period to fund ongoing educational resource development and research around traffic fatalities, key risks, and causes.

In addition to the donations, TIRF is using its research to develop educational materials on preventable collisions and some of the factors contributing to collisions that drivers can avoid. The educational materials will be made available to all Canadians on TIRF’s website and to RSA Canada, CNS, and WA customers having auto repairs at CCS locations.

Details on the educational materials will also be distributed to RSA Canada’s insurance broker network.

“We can’t remove life’s uncertainties, but as experts in risk, we know there are many ways for people and businesses to protect the things they care about,” said RSA Canada senior vice-president of claims and chief claims officer Karen Mican. “Traffic fatalities and auto damages continue to be a major concern for road users and we all have a responsibility to take action to keep each other safe on the roads.”

“Ongoing research and education are critical to effectively moving the dial when it comes to reducing traffic fatalities,” said TIRF president and CEO Robyn Robertson. “We look forward to combining our efforts with CCS and RSA Canada with the end goal of reducing personal risk of harm on the roads.”

“Even a small collision can cause severe damage to a vehicle and, more importantly, put lives at risk,” commented CCS general manager Mike Beier. “We’re thrilled to support TIRF’s research and help deliver road-safety education to our customers when collisions are top-of-mind.”