Expand your product suite and find new customers with Loans Canada and RateGenie.ca

By Loans Canada

Trusted by millions of Canadians every year, Loans Canada is the country’s largest loan comparison platform. A pioneer in the online loan space, Loans Canada revolutionized the way Canadians search and apply for loans online. Loans Canada has seamless integrations with dozens of financial service providers across Canada and allows Canadians to search for the best financial solution in one unified portal.

Earlier this year, Loans Canada launched a new website named Rate Genie to help connect its audience with a wider variety of services including life, home and auto insurance, and other personal finance products.

How Insurance Agents and Providers Can Work With Loans Canada

Offer More Products To Your Customers

Loans Canada offers a one-of-a-kind affiliate program to help other businesses better monetize their web traffic and offset their marketing costs. Now anyone can leverage Loans Canada’s extensive suite of services and offer them to their own customers.

“We created our affiliate marketing technology to allow any website in Canada to utilize the partnerships and integrations we’ve been developing since 2012. Today, any Canadian can apply for any Loans Canada service from any third-party website or mobile application. This makes it a great add-on solution for any insurance provider in Canada” says Loans Canada Chief Technology Officer Cris Ravazzano.

Loans Canada’s affiliate program is an excellent tool for insurance agents, as it provides a seamless way for providers to expand their service offering to their customer base. With Loans Canada, agents can offer their customers mortgage and mortgage refinancing products, personal loans, debt consolidation services, credit building services, credit cards, business financing and other products. Visit Loans Canada’s services page to see Loans Canada’s complete service suite.

These are some of Loans Canada’s affiliate program details:

  • Instant commission reporting
  • Turn-key solution
  • Offer more products on your website with the Loans Canada iFrame widget
  • API integrations available
  • Co-branded landing page
  • Minimum 70% commission share
  • Full transparency with postbacks and portal access
  • NET 30 commission payouts

Visit Loans Canada’s Affiliate Program page or Partnerships page for more information.

Content, Brand & Email Marketing Solutions

Take advantage of Loans Canada’s expansive audience. Insurance providers can leverage Loans Canada to raise brand awareness or promote their content and services. Loans Canada offers these services on LoansCanada.ca, RateGenie.ca and PretsQuebec.ca. Loans Canada also offers direct-to-consumer email marketing services with hyper targeted segmentation to help providers reach more customers.

Are you looking for new, real-time opportunities?

Loans Canada, with its Rate Genie brand, is looking to partner with insurance agents and insurance companies to connect insurance shoppers with service providers. To contact Rate Genie please email [email protected].

How To Get Started

Agents are invited to sign up on the Loans Canada Partner Enrollment form or visit the Loans Canada Homepage for more information.


Loans Canada is Canada's most trusted loan comparison and independent review website. Loans Canada was selected as Canada's best personal loan provider in 2020 by Greedy Rates. Launched in 2012 and a pioneer in the online lending space, Loans Canada is the nation's first loan search platform. Using Loans Canada’s proprietary technology, borrowers can submit a single application and get intelligently matched with the best lenders in the country. Loans Canada also offers countless learning resources including useful guides, tools, calculators, videos, Canada’s most comprehensive lender directory and more.

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