Berkshire Hathaway Specialty Insurance (BHSI) has announced a new print and digital media advertising campaign focused on the theme, “Claims is our product.” The campaign is meant to stress that while a policy is considered a traditional insurance product, the claims service and results that insurance deliver are paramount.
“The true value of any insurance policy lies in what happens when there is a claim,” said Peter Eastwood, president and CEO of BHSI. “Customers need an insurer that will protect them as they expect them to – or will exceed their expectations – at the time of a claim. Our underwriting and claims teams are tightly integrated, and every interaction with each other and with our customers is designed to ensure that we deliver the best possible claims product.”
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