CAA Insurance Company has announced the launch of its new program, the CAA Head Start Discount™, which is designed to provide young drivers with an opportunity to save on their insurance costs. The discount will be available to children or dependents of CAA Insurance auto policyholders in good standing. The move is in line with the company's commitment to innovation and customer satisfaction.

Starting April 15 for new business and June 15 for renewals, the CAA Head Start Discount™ will offer 25% savings to youth in Ontario under the age of 25 with a clean driving record. The company's group president, Matthew Turack, expressed his excitement and pride in being the first company to bring this innovative discount to market.

"This new discount is another way that we can help Ontario families save money," he said.

In a Press release, CAA Insurance revealed how it makes data-driven decisions by polling both policyholders and the public and asking themselves what customers would like and benefit from.

"We are confident that continuing to innovate and offer savings and programs that cater to the lifestyles of our customers is a strong business decision," Turack said. "The CAA Head Start Discount gives CAA Insurance the ability to be responsive to the needs of our customers and to ensure that we are there for them in every stage of life."

Parents or legal guardians of safe drivers who are CAA Insurance policyholders in Ontario can talk to an agent or broker to see if their children or dependents are eligible for the discount.