Property and casualty insurer
Economical Insurance yesterday unveiled its “refreshed” brand, sporting a more contemporary company logo. To coincide with this, the company launched a new website with engaging content for both consumers and brokers.
“The past year was pivotal for Economical as we move forward with demutualization, launch our multi-channel distribution strategy and continue development of our new broker policy administration system that will make it easier for brokers and customers to do business with us,” said Economical Chief Marketing Officer Michael Shostak in a statement. “We’ve refreshed our brand and created a new website to more accurately reflect the Economical story of today.”
Shostak added that with the brand and website change, the company has simplified and streamlined its image. This new look is complemented by a shift to a more consumer-oriented focus, he explained, while continuing to position Economical as “an established, trusted, and forward-thinking partner in the industry.”
He underlined that moving forward the company will start using everyday language and clean modern design in print and online to help consumers better understand insurance topics and engage with their brokers.
“Our research revealed that many customers find insurance products needlessly complicated and not designed with their needs in mind,” Shostak commented. “We’re a company that thinks differently about insurance, and we want to change the way Canadians feel about insurance too.”
The company’s new website not only drives leads to brokers, but also offers useful tips that can make customers’ lives easier. Notably, the new website utilizes a responsive design to allow access to even those with mobile devices.
“The brand refresh and new website are just the beginning of an ongoing effort to improving our digital presence and innovation in how we do business,” Shostak remarked.
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