Gore Mutual has announced an ambitious new strategic direction. In keeping with global commercial trends, the Cambridge, ON-based insurer aims to grow into a “purpose driven, digitally led national insurer.”
To achieve that goal, Gore Mutual will follow a four-part strategy. It will adopt a new brand that the insurer hopes will differentiate it in a crowded market, while also rethinking its approach to technology, data, product and pricing to enable efficiency and growth.
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