The Insurance Bureau of Canada (IBC) has launched an online campaign to help educate Canadian consumers of the value of insurance.

The “Know Your Policy” campaign will consist of tips and videos posted across various websites, such as Facebook, YouTube, Twitter, and Instagram. Through these portals, IBC hopes to promote insurance literacy by teaching consumers how to purchase insurance, how to start the claims process, and whom to approach if they have any insurance-related questions. The campaign will also help customers make sense of things such as coverage limits, deductibles, and other complex policy items.

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“A car collision, a home damaged by wind or hail and a business interrupted by vandalism or floods are risks that people face each day,” said IBC vice-president of communications Sally Turney. “After a loss happens, everyday life can change in many different ways. Now is the time to know your policy and better protect yourself.”

“As consumers, we often invest a significant amount of time researching purchases for household or personal items than we do researching our insurance products,” added Turney. “For those who have insurance this campaign is designed to help consumers better understand why they should know what their policy covers. If you don’t have insurance for your car, home or business, now is the time to ask questions and protect your most-valuable assets.” 

 

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