Kennebecasis Regional Police Force (KRPF) is launching its own campaign against distracted driving, targeting youth – in collaboration with the Insurance Bureau of Canada (IBC).

To help with the police force’s campaign, IBC has donated its desktop distracted driving simulator for the cause. The simulator will be exhibited at the KRPF Station this Thursday in an event that kicks off the campaign. A release said that the media and elected officials in attendance will have the opportunity to experience the simulator, which shows the consequences of texting while driving.

IBC Atlantic vice-president Amanda Dean will be present at the event, together with Sgt. Evan Scott, KRPF head of traffic unit.

The campaign launch is the first in a series of local school visits that are scheduled this fall, IBC said in an advisory.

Educational sessions under the campaign will include “engaging activities and conversation starters” to help guide youth on distracted driving’s consequences and how to prevent it, the bureau added in its statement.