Mitch Insurance wins awards for successful rebrand

Mitch Insurance wins awards for successful rebrand | Insurance Business Canada

Mitch Insurance wins awards for successful rebrand

Mitch Insurance has announced that it has won awards in recognition of its successful rebranding campaign earlier this year.

The brokerage revealed that it won three MarCom Awards for marketing initiatives related to Mitch’s rebrand. Mitch earned a platinum award in recognition of its “introducing loveable insurance” video, as well as two gold awards for its website redesign and the company’s strategic public relations and communications plan centred on the rebrand.

Read more: How can insurance be lovable? – Mitch CMO reveals all

“This is an exciting accomplishment and we’re grateful to receive international recognition for the marketing and creative work that went into rebranding our brokerage,” said Mitch Insurance director of marketing Desiree Minielly. “We want to continue to differentiate ourselves, push boundaries and create genuine wow experiences that will ultimately change the way people feel about insurance.”

Minielly added that Mitch’s rebrand during the past summer “was just the beginning,” and that there is “still lots to come.”

The MarCom Awards is a global competition celebrating excellence in marketing and communications. This year’s awards saw over 6,000 entries submitted from 45 countries, which are all judged by the Association of Marketing and Communication Professionals.