Yet another insurance company has redoubled its support for the Broker Identity Program: RSA Canada.

In a release, the Insurance Brokers Association of Canada (IBAC) outlined that RSA has maintained support of the national advertising campaign for brokers at full partner level. The Broker Identity program raises awareness of the value that brokers provide to their clients.

Just like with the other full partners, RSA’s investment will also help with IBAC’s other initiatives – the association’s technology leadership, professional development of the broker workforce, and the IBAC’s advocacy to maintain a distinction between the banking and insurance industries.

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“We are pleased to once again support the Broker Identity Program at the full partner level,” said RSA Canada president and CEO Martin Thompson, who added that RSA believes in the value of an independent broker as a trusted advisor.

Thompson also mentioned that RSA will “continue to advocate for and invest in the broker channel.”

“RSA’s prominence in the Canadian insurance marketplace reflects a deep commitment to serving their customers. Their continued partnership with IBAC demonstrates their strong support for the broker channel as the best way to provide security and peace of mind for insurance consumers,” commented IBAC CEO Peter Braid.