SSQ Financial Group has revealed that its CEO, Jean-François Chalifoux, has been elected to the Board of Directors of the Canadian Life and Health Insurance Association (CLHIA).

Chalifoux’s term on the board will run from 2017 to 2018.

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A release noted that Chalifoux will work with the other directors to “create a legal and regulatory framework that will grow the activities of insurers, while promoting policies that contribute favourably to the Canadian economy and society.”

“I’m very pleased to join the CLHIA's Board of Directors. Our industry is changing; we must focus on the rising cost of prescription drugs, the shift in distribution models and the emergence of new technologies, among other things. It is important to be proactive in order to encourage the health and wellness of all,” Chalifoux commented.

The CLHIA, established in 1894, is a voluntary association composed of numerous life and health insurance member companies. The association’s members account for 99% of the country’s life and health insurance business.


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