SSQ Insurance has entered a partnership agreement with mortgage agency start-up nesto.ca, to allow SSQ to offer its life insurance products to nesto.ca customers.

Powered by “innovative technology,” nesto.ca allows mortgage transactions to be completed entirely online. Under the partnership, the same platform can be used to market SSQ Insurance’s life insurance products to consumers.

“This agreement with nesto.ca is part of our bid to adapt to the consumer preferences of our customers and offer them relevant insurance solutions at opportune times,” said SSQ Insurance senior vice-president of strategy and product management Éric Trudel. “With this partnership, we’ll be able to reach people who are in the process of shopping for a mortgage, to offer them insurance solutions for their new property.”

A release noted that the information of nesto.ca customers who have indicated their interest in receiving offers from SSQ Insurance for insurance products will be sent to the insurer securely and confidentially.

“We are very pleased with this partnership with SSQ Insurance, which will simplify the lives of our customers by enabling them to easily meet their insurance needs during a busy time of their lives,” commented nesto.ca general manager Malik Yacoubi, who added that the partnership is a “win-win” for both companies.

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Nesto.ca is part of the Diagram family and supported by Portag3 – a fintech fund SSQ Insurance invested in last year.