A push to sell insurance products through digital channels and an uptick in demand post-pandemic will lead to Asia accounting for 25% of Sun Life’s income in the coming five to six years, according to a Reuters report.
It’s not a high jump for the region to make, considering it currently contributes 18% to the life insurer’s income. However, it will soon become an even bigger presence in the Sun Life portfolio considering the company has now ramped up its digital capabilities across Asian markets, which will help to combat the slowdown in physical sales via agents during coronavirus lockdowns.
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