Totten Insurance Group has acquired the shares of a digital insurance brokerage based in Ontario.

The national MGA has acquired the shares of Belyer Insurance Limited in Windsor, which operates under the name of EasyInsure. Terms of the acquisition were not disclosed.

EasyInsure promotes itself as “Canada’s first and leading digital insurance brokerage.” Initially offering progressive personal insurance through its online platform, the company later expanded its product range to include commercial insurance.

According to a release, Totten “intends to leverage EasyInsure’s digital capabilities to better support its current and future clients.”

“EasyInsure’s rapid growth is a testament to both its knowledgeable professionals and distribution platform as well as Canada’s appetite for web-based insurance transactions,” said Totten president Susan Murphy in a statement. “We’re eager to utilize EasyInsure’s online processes to increase our operational efficiencies in distribution and, more importantly, ensure we continue to deliver customized solutions to our customers when and how they want them.”

As part of the acquisition, EasyInsure founders and managing partners Grant Belanger and Leen Meyer will join Totten. They will continue to manage the EasyInsure operations while reporting directly to Murphy.

“Joining Totten allows us to leverage the expert underwriting resources together with a national platform,” commented Belanger. “Our clients and prospects will continue to receive customized guidance and best-in-class service as well as a more robust suite of insurance solutions and capabilities.” 

“Like Totten, EasyInsure is focused on innovation, which is why we’re so excited to join the agency whose brand is synonymous with future-forward products and services to meet the needs of customers,” added Meyer.


Related stories:
Building a talent pool tough in construction insurance space
Totten appoints Denis Dei Cont as executive vice president and COO