The Insurance Brokers Association of Canada (IBAC) has announced that Trisura Guarantee Insurance Company has reaffirmed its sponsorship of IBAC’s Broker Identity Program (BIP) at the full partner level.
The BIP is a national advertising campaign that raises awareness of the value that brokers provide for their clients.
Trisura’s support will also extend to IBAC’s other initiatives, such as the association’s technology leadership, professional development of the broker workforce, and its federal advocacy to maintain the separation of banking and insurance.
“For Trisura, Covid-19 has underscored the importance and value that brokers provide to insureds and insurers alike. Trisura strives to provide our brokers with an exceptional experience and to be their consummate partner, and today’s environment has intensified this critical mission,” said Trisura president and CEO Chris Sekine.
Sekine added that Trisura is of the belief that the BIP “plays a critical role in supporting insurance brokers,” and that it is proud to continue its full partnership of the program.
“Now more than ever, insurance brokers are going above and beyond to assist their customers. Trisura’s renewed investment recognizes the essential role of the broker, and we greatly appreciate their continued partnership and support,” added IBAC CEO Peter Braid.