IBAC’s Broker Identity Program is a national advertising campaign that aims to raise awareness of the value that insurance brokers provide their clients.
In addition to supporting the program, Trisura’s sponsorship will also contribute to IBAC’s various initiatives, including the professional development of brokers, the organization’s technology leadership, and effective federal advocacy to protect consumers and promote a fair and competitive insurance marketplace.
“Trisura recognizes the critical role that brokers provide and we are proud to continue our investment and support as a full partner with IBAC’s Broker Identity Program,” said Chris Sekine, president and CEO of Trisura Guarantee. “Trisura partners with brokers across Canada and the BIP program provides them with access to essential support, education and resources helping them to grow their business and strengthen relationships.”
“Trisura is a valued IBAC partner that is fully committed to offering their specialty insurance products through the broker channel,” added IBAC CEO Peter Braid. “We greatly appreciate their continued investment, which reaffirms and underscores the significant value that brokers bring to the insurance experience.”
Like Trisura, Gore Mutual and Intact Insurance have also announced their continued support of the Broker Identity Program, remaining as full partners in 2023.
IBAC started its Broker Identity Program in 1988 to promote the value and professionalism of insurance brokers to consumers, insurers, and governments. Highlighting this message, the organization recently launched a national ad campaign aimed at changing the way consumers view insurance and the brokers they deal with.
The campaign is centred on the slogan “the world doesn’t work without insurance, and insurance works best with an insurance broker,” utilizing TV, social, and digital marketing to drive traffic to a “Broker Benefit” landing page that explains the advantages of working with a broker.
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