Westland continues expansion; swoops for Campbell, Roy & Eldridge

It aims to be "Canada's leading national independent insurance brokerage"

Westland continues expansion; swoops for Campbell, Roy & Eldridge

Insurance News

By Roxanne Libatique

Westland Insurance Group (Westland), the largest independent Canadian-owned brokerage in the country, has continued its expansion with the acquisition of Campbell, Roy & Eldridge Insurance Services (CRE).

Primarily located in Markham, Ontario, CRE is a full-service brokerage known for helping personal and commercial lines clients across a broad range of insurance needs, including hard-to-place risks.

“Their approach to ensuring clients feel valued and protected is well aligned to our culture, and we're excited to have them join the Westland family,” said Jamie Lyons, president and chief operating officer of Westland.

Over the last year, Westland has been on a mergers & acquisition (M&A) spree, swooping for brokerages across Canada. CRE's acquisition follows that of Gillons Insurance Brokers, Ironside Insurance Brokers, and G&E Insurance at the end of 2021.

In a previous statement, Lyons shared Westland's plans, including how it will continue to expand its footprint through M&A and organic growth.

“Our objective is to be Canada's leading national independent insurance brokerage,” he added. “There are a number of areas we look to enhance our business but, more importantly, we want to acknowledge the ways in which the business is changing. To some degree, it's about positioning yourself to enjoy organic growth.” 

With the latest acquisition, Westland now has over 2,200 employees serving communities coast-to-coast across Canada.

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