What's driving Canada's best insurance brokerages?

This year's 5-Star Brokerages have solidified their positions as industry leaders by setting new benchmarks

What's driving Canada's best insurance brokerages?

Insurance News

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Insurance Business Canada’s 5-Star Brokerages of 2023 are at the cutting-edge across various areas, including attracting, retaining, and developing talent, providing exceptional customer service, utilizing leading technology, and adapting to new trends.  

These top brokerages are implementing winning business strategies, such as levelling up in people, technology, process, data and analytics, inorganic growth, and enjoying expansion in key industry verticals such as transportation, energy, environmental, film and entertainment.   

This year’s no. 2 ranked brokerage, for example, achieved significant growth. British Columbia-based Westland Insurance has grown nearly 40% in the past year, mostly in its commercial lines, including niche and specialty business and employee group benefits.  

“What differentiates us is a deep connection to our origins, core values and culture that has persisted as we grew to be one of Canada’s largest brokers,” said Jamie Lyons, president and CEO of Westland Insurance.  

Another 2023 standout, Lake City Insurance, is also consistently growing and at a steady pace. In 2021 and 2022, the company saw a 52% increase in clients, 53% rise in revenue, and a 54% expansion in policies.   

Lake City Insurance owner Pamela Leniuk credits its success to its reputation and great service. The brokerage has committed to a 24-hour turnaround on customer requests. “We pick up the phone, and many of our competitors don’t, so there’s a personal touch when customers call; there’s no automated service or call centre,” says Lenuik.   

Access the report to learn more about the Best Insurance Brokerages in Canada | 5-Star Brokerage 2023 winners. 

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