A winter storm warning has been extended in the south Alberta region, as weather experts anticipate heavy snowfall and strong winds.

Earlier the previous week, Environment Canada first issued a winter storm warning for the area. But the agency has since updated its warning with a new bulletin, adding that it now forecasts total snowfall accumulations between 20 and 40 centimetres. Apart from the snow, Environment Canada has projected strong northerly winds with speeds as high as 60-80 km/h, which produce blowing snow and sudden whiteout conditions for areas south of Red Deer and near and east of Highway 2.

The agency added that while the strong winds will diminish by Sunday afternoon, it expects the heavy snow to continue falling until Monday morning.

Environment Canada has urged all residents to reconsider any non-essential travel plans they may have around this time.

"Rapidly accumulating snow will make travel difficult. Visibility will be suddenly reduced to near zero at times in heavy snow and blowing snow,” the agency said in a statement.

CTV News reported that while Calgary was not part of the areas warned by Environment Canada, the city has experienced both snowfall and high winds. There have already been reports of damage due to strong gusts in Calgary, so local drivers have been advised to take precaution.