Desjardins sponsors cyber fraud awareness campaign

Financial companies band together to participate in month-long anti-fraud campaign

Desjardins sponsors cyber fraud awareness campaign


By Lyle Adriano

Desjardins Group, together with National Bank and Laurentian Bank, is participating in this October’s Cyber Security Awareness Month by sponsoring the “I Keep it to Myself” campaign.

The campaign aims to raise awareness among the general public and businesses of the dangers of fraud.

Throughout the month, articles, podcasts, tips, and videos will be posted online as part of the campaign to help the public and entrepreneurs better understand the risks of cyber fraud.

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“Not a week goes by without hearing about someone who has received a fraudulent text message or email, or a company that has been scammed,” said Smart Cybersecurity Network scientific director and I Keep it to Myself spokesperson Benoît Dupont. “Fraud has become a major issue and the best way to prevent it is by raising awareness. Talking about it encourages people to be more cautious, and helps them recognize scams and avoid being taken advantage of. It’s crucial to keep the dialogue going on this topic.”

A report from McAfee found that 97% of people were unable to recognize identity phishing emails. Another report published by the Canadian Chamber of Commerce in April 2017 revealed that nearly half of SMEs in Canada have been targeted by a cyberattack.

The three companies want to reduce those numbers through the campaign. The campaign’s component targeting customers will be primarily focused on educating the public on phishing, while the commercial component will mainly deal with how entrepreneurs can identify the most popular cyber scams and how to protect themselves.

This is the second time Desjardins Group, National Bank and Laurentian Bank are teaming up for an anti-fraud campaign. The three companies also collaborated during last year’s campaign.

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