Equitable Life launches group benefits solution for small businesses
It includes advanced health services and HR support
Equitable Life launches group benefits solution for small businesses
LIFE & HEALTH
By Mika Pangilinan
04 Jul 2023

Equitable Life of Canada has announced the launch of Equitable EZBenefits, a new group benefits solution tailored to meet the needs of small businesses.

Catering to organizations with two to 25 employees, EZBenefits offers a comprehensive range of plan design options to suit every budget and requirement. These options include a mix of group life, health, and dental coverage, with the additional ability to incorporate long-term disability coverage and a health care spending account (HCSA).

In addition to core benefits, the product also offers an array of health and wellness services at no extra cost, including virtual healthcare from Dialogue, an employee and family assistance program, and online wellness portal provided by Homewood Health.

“Small businesses need competitive health benefits to help attract and retain top talent,” said Marc Avaria, executive vice president, group benefits at Equitable Life. “The problem is, they’re competing with larger organizations with big budgets. We created EZBenefits to provide small businesses with a benefits solution that is affordable, sustainable, and easy – easy to understand, easy to implement and administer, and easy to use.”

EZBenefits also comes with HR support tools and services through Equitable Life’s partnership with HRdownloads. These additional features allow employers to access an award-winning human resource information system, granting access to over 3,000 HR documents and templates, with 25 free downloads.

Additionally, employers gain complimentary access to a workplace diversity and inclusion online training course, along with a free HR advice call with an expert.

“Due to their size, small businesses often don’t have in-house HR departments or expertise to handle the day-to-day needs of their people and the personnel issues that can arise,” said Don Bisch, director of group marketing at Equitable Life. “We wanted to help take the heavy lifting out of common human resources tasks and provide small businesses with extra HR advice and support.”

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