Sun Life extends long-standing partnership with Toronto Raptors

"Our [joint] goal is to support Canadians … in their health journey"

Sun Life extends long-standing partnership with Toronto Raptors

Life & Health

By Roxanne Libatique

Sun Life, a financial services giant and one of the most trusted insurance brands in Canada, has renewed its long-standing partnership with the Toronto Raptors.

Sun Life and Toronto Raptors have been partners since 2014. In 2017, the partnership expanded, making Sun Life the basketball team's first jersey patch sponsor. 

As part of the renewal, Sun Life will remain as the team's official health and wellness partner beginning in the 2022-23 season. Both brands will also find new opportunities to help Canadians live healthier lives through Toronto Raptors' health and wellness experts and Sun Life's health ecosystem, including Lumino Health.

Sun Life health president Dave Jones commented: “The health of Canadians has never been more important, and Sun Life has a pivotal role to play. Together with the Toronto Raptors, our goal is to support Canadians at any stage in their health journey.”

Jordan Vader, senior vice president, global partnerships, Maple Leaf Sports & Entertainment Ltd (MLSE), added that the basketball team is proud to continue its partnership with Sun Life.

“Over the last eight years, we have made great strides together, helping motivate fans and communities to focus on their health and wellness,” Vader said. “Looking ahead, we are excited to leverage the power of sport and partner with Sun Life to continue raising awareness about the importance of mental wellness and healthy, active living.”

This season, Sun Life and the Toronto Raptors urge Canadians to incorporate healthy habits throughout their day through the Sun Life Health Timeout campaign.

The campaign focuses on mental wellness, physical health, and nutrition to remind Canadians to regularly check-in and make time for their wellbeing. It also builds from last season's social media campaign, which challenged Canadians to get moving during the COVID-19 lockdowns.

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