WFGIAC renews sponsorship of international curling sports event

Grand Slam series will allow agency to reach a broad audience, says president

WFGIAC renews sponsorship of international curling sports event

Life & Health

By Lyle Adriano

World Financial Group Insurance Agency of Canada (WFGIAC) has revealed that it has renewed its sponsorship of the 2022 Pinty’s Grand Slam of Curling – a premier international curling series.

The Grand Slam series – owned and operated by Canadian sports brand Sportsnet since 2012 – sees participants from around the globe. It is comprised of six events, and participants stand a chance to win $2.1 million in prize money throughout the season.

WFGIAC’s sponsorship gives the agency in-venue branding opportunities during the series, such as ad placements on event boards and in-ice, as well as commercial spots on national TV. Its branding will also feature prominently throughout the 2022-23 season, and WFGIAC will serve as the title sponsor for the World Financial Group Masters curling event on December 06-11, 2022 in Oakville, ON.

"This opportunity will provide WFG a chance to increase awareness across the country, as well as brand recognition, prospective sales and recruits," said WFGIAC president Rick Williams. "WFG will be able to reach a broad audience and showcase our mission to offer financial education to many more individuals, families, and businesses across our different communities."

Two weeks ago, Sun Life announced that it would serve as the presenting sponsor of this year’s 24h Tremblant winter sports event. This year’s event – which sees participants engage in walking, running, and skiing to raise funds for kids – will add alpine touring as its newest challenge.

Related Stories

Keep up with the latest news and events

Join our mailing list, it’s free!