Sun Life announced as presenting sponsor for winter sports event

It will not only provide financial support, but also actively participate in fundraising efforts

Sun Life announced as presenting sponsor for winter sports event

Life & Health

By Lyle Adriano

The organizers behind the 24h Tremblant winter sports event have announced that they have entered into a three-year agreement with Sun Life, making the insurer the event's exclusive presenting sponsor.

The 24h Tremblant is an event held in Mont-Tremblant, QC, which is known for its ski resort and winter sports opportunities. For 24 hours, thousands of participants in the event will take turns walking, running, skiing, and alpine touring to raise funds for children.

According to the 24h Tremblant organization, Sun Life’s partnership will boost the event’s momentum over the next few years. The insurer’s financial contribution allows the organization and participants to focus on raising funds for children’s causes.

"Sun Life is pleased to be associated with this major winter sports challenge, a favourite with sports enthusiasts for the past 21 years," said Sun Life Quebec president and CEO Robert Dumas. "At Sun Life, we're building a healthy future for our clients, employees, and communities. We share the values of wellness and surpassing oneself that are promoted by 24h Tremblant.”

"We are very pleased to have Sun Life join us as a major partner for our 22nd edition on the mountain," said 24h Tremblant executive producer Simon St-Arnaud. "This alliance is much more than financial support. Sun Life will participate actively in the event with its own teams, which are doing their own donation drives, and improving the experience in many ways for participants. That is the definition of a real partnership."

This year’s iteration of the 24h Tremblant will be held on December 09 to 11.

Sun Life is a member of the Climate Proof Canada coalition, which is pushing for the federal government to ensure that its National Adaptation Strategy addresses the most pressing climate risks facing the country.

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