Ongoing community involvement and a continuing commitment to finding a cure for cancer has garnered one insurer The Sponsorship Marketing Council of Canada 2014 Award of Distinction.
The SMCC award, in the category of small budget program, was presented to Western Direct Insurance for their ongoing community involvement and sponsorship of the Canadian Cancer Society's 'Quote 4 Cures' campaign.
“Being involved and supporting our communities is a core value that truly represents the identity of Western Direct Insurance,” says Rod Cunniam, chief operating officer - direct distribution at Western Direct Insurance. “As a team, we are committed to building relationships in our communities and partnering with exceptional organizations like the Canadian Cancer Society.”
The SMCC award recognizes outstanding achievements in strategic thinking and awards businesses who have maximized investments in sponsorship marketing.
As part of the campaign in the fight against women’s cancers, Western Direct donated $10 for every car or home insurance quote completed online and through Western Financial Group offices in Alberta during the month of October.
“Our amazing partnership with Western Direct Insurance allowed us to work together to create an innovative and effective campaign in 'Quote 4 Cures' that not only increased awareness, but also money to fight women's cancer,” says Tiffany Kraus, external engagement lead at the Canadian Cancer Society. “We are so excited that 'Quote 4 Cures' was selected for the Award of Distinction - it will allow us to maximize our exposure and make a real difference in fighting this disease that takes away too many loved ones.”
Western Direct Insurance products are offered through Western Financial Group, a diversified insurance services company that serves more than 790,000 customers across Western Canada. To date, Western Direct Insurance has raised $52,500 through 'Quote 4 Cures.'
