Max Insurance has launched a brand-new online quoter built specifically for Tenant and Condo policies, and brokers are already loving it. From first quote to a bound policy in under 3 minutes, the new tool is purpose-built to eliminate the friction that's long made tenant and condo policies feel like more work than they're worth.
That changes today. Brokers using Max's new quoter are moving 30% faster than any other quick-quoting competitor on the market. That's two thirds less time spent quoting and binding – all of which brokers can access by quoting the tenants policy within Max's existing portal – and significantly more time spent doing what grows a book of business: building client relationships.
The insurance industry is going through a period of significant change, with technology reshaping customer expectations around speed and service. Max Insurance, a standard personal property insurance company growing as fast as the market demands, has responded decisively. In a recent interview with Insurance Business, CEO Steve Manville explained the thinking behind the launch.
"Tenant policies require the same amount of work as homeowners' policies but often have lower margins,” he told IB. “This is where technology can help - and that's what we set out to do. Tenant and condo insurance should be high-volume, low-friction products, that's how low-margin work becomes a scalable opportunity. Tenant policies are often overlooked, but for brokers willing to move fast, they're one of the biggest untapped opportunities in the market."
The secret behind that speed is radical simplicity. According to Manville, the industry average for tenant and condo pricing involves around 65 questions, many of which have no meaningful bearing on actual risk exposure.
"We were able to get that down to just a handful of questions," said Manville. "Which gives brokers the ability to get a bindable quote in 90 seconds. Because of that, you're not having to ask all these questions that don't make a difference and, once you have completed the quote, it takes just another 90 seconds to bind the actual policy.”
From start to finish, the entire process takes around three to five minutes with Max Insurance, less paperwork, less data entry, and more time for the conversations that matter most: delivering expert advocacy and professional risk management advice to every client.
"At Max, we're able to help brokers navigate their clients’ coverages rather than being stuck behind a computer doing data entry," Manville added.
Today's brokerages are leaner and more focused on operational efficiency - and that's precisely where Max delivers. What was once low-margin work becomes a scalable opportunity: tenant and condo insurance transformed into high-volume, low-friction product lines that free brokers to spend more time fostering the client relationships that drive long-term growth.
Speed is only part of the story - and it never comes at the cost of coverage. While many insurers apply broad generalizations to coverage pricing, Max Insurance takes a hyper-individualized approach, using the latitude and longitude of each individual home to build a unique risk profile for every customer. Clients aren't paying for their neighbour's risk. They're paying only for what directly affects them. The result is industry-leading coverage that's as precise as it is comprehensive, with standard optional coverages included by default, because reducing coverage was never part of the equation.
"Our tenant and condo packages include standard optional coverages without the added price tag — optional coverages that would cost hundreds of dollars a year to add elsewhere come built-in by default. That means better-protected clients and coverage simple enough to explain in a single conversation. Our pricing doesn't equal less coverages - we leverage data-informed pricing to offer policies that are often more than half the price of other quick-quoting competitors. That's a combination brokers can sell with confidence."
Max's data-backed pricing framework means tenant and condo policies are often priced at more than half the cost of competitors', with superior coverage that includes standard optional coverages by default. Fair pricing, optimal coverage, and a quoter that moves faster than anything else on the market -for brokers looking to scale efficiently, Max Insurance isn't just keeping up with the industry's demands. It's setting the pace.
This article was created in partnership with Max Insurance.
