Keal Technology has rebranded as Vertafore Canada, bringing the insurtech in line with its North American parent company Vertafore.

“Given our commitment to deliver more innovation to Canada through a stronger alignment with Vertafore, it’s a natural next step to rebrand from Keal to Vertafore Canada,” said Vertafore Canada general manager and vice-president Dimitrios Argitis. “Leveraging the power of Vertafore is enabling us to bring the right solutions to Canadian brokers by bringing together the best of both worlds.”

Coinciding with its rebranding, Vertafore Canada is also “renewing its focus on innovation while remaining proudly Canadian,” a company release said. The company will be introducing Vertafore products that have been adapted for the unique needs of Canadian brokers.

Just last month, Keal Technology launched the Vertafore Canada Cloud platform and InsurLink digital customer experience solution. Both tools were designed to help Canadian brokers deliver even greater value to their clients, while modernizing their systems.

Read more: Keal Technology launches cloud-based platform, digital customer experience solution

Later in the year, Vertafore Canada will further enhance the InsurLink platform to accept payments online. This feature will be implemented through a partnership within Vertafore’s Orange Partner Program, in addition to a range of other Canadian payment processors. Vertafore Canada will also add payment functionality to its SIG BMS solution.