Western Financial Group has opened its second full-service insurance brokerage in the city of Lethbridge, Alberta.

“We are very excited to open this new location and our friendly brokers are committed to delivering an excellent customer experience,” said Western Financial Central Alberta regional director Jeff Zanolli in a statement.

The company explained in a release that it chose to open a second brokerage in Lethbridge due to the city’s expansion in business, residential properties, and population in recent times.

“Businesses are coming; there’s growth all around us,” Zanolli explained. “Being here and being part of the growth is terrific. Our investment in the Lethbridge community is what drives us.”

Read more: Western Financial continues Ontario expansion with new acquisition

Also this week, Western Financial acquired its third brokerage in Ontario, EGM Insurance Group in Ottawa Valley.