Alice Keung, Economical Insurance

Alice Keung, Economical Insurance

Chief transformation officer
Economical Insurance

As Economical Insurance’s chief transformation officer, Alice Keung is a champion of digital innovation and a strategist in business transformation. Twice recognized as one of Canada’s Top 100 Most Powerful Women by the Women’s Executive Network, she was also named to the Insurance Business Global 100 list in 2019.

Keung has more than 30 years of senior leadership experience in various industries. She joined Economical in 2016 to lead the launch of Sonnet, Canada’s first fully digital direct-to-consumer insurer. “I’ve always been drawn to developing new capabilities,” she says. “In leading the implementation of Sonnet, I had the ability to reimagine the customer experience and deliver an industry-first solution through leveraging technology, Big Data and advanced analytics, as well as the way we work.”

A fierce advocate for diversity and inclusion, Keung founded Economical’s Women in Leadership speaker series, which brings together female executives from the insurance and technology industries. Over the next several months, Keung plans to leverage Economical’s various technologies to help deliver relief to P&C customers impacted by COVID-19.

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