General manager
Locke Insurance Brokers
Age: 31
One of Sarah Groeneweg’s most recent accomplishments has been playing a lead role in launching Locke Insurance Brokers’ digital campaign to encourage new client growth, focusing on newcomers to the local community of St. Thomas, Ontario. “Housing remains a large economic growth factor for St. Thomas and the area, so we got creative to tap into that market,” Groeneweg says. “We are still working on phase two of this campaign but have seen significant growth, particularly with newcomers, as a result of our digital strategy and social media presence.”
With a background in journalism and media, Groeneweg uses her skills to strengthen Locke Insurance Brokers’ social media platforms to relate with clients on a personal level. “It's important that our clients know and trust us,” she says. “We built our business on relationships and have long-term clients who have become friends.”
Highly active in her community, Groeneweg is the current vice-chair, and soon-to-be chair, of the Elgin St. Thomas Community Foundation’s board of directors. She also chairs the St. Thomas Uncorked wine-tasting event, 100 People Who Care St. Thomas and the member services committee for the St. Thomas & District Chamber of Commerce.
