BIBA reports rise in turnover as investment in members continues to pay off

BIBA's Ben the Broker campaign lifts consumer trust as turnover grows

BIBA reports rise in turnover as investment in members continues to pay off

Insurance News

By Josh Recamara

The British Insurance Brokers' Association has posted its 2025 report and accounts, showing turnover rose to £8.6 million in the year to December 31, 2025, up from £8.5 million the previous year.

The trade body pointed to growing member engagement across its regional events, conference and advertising activity as the driver behind the increase.

BIBA CEO Graeme Trudgill said he was pleased that investment in members was paying off.

“Our annual Tour of the (BIBA) Regions is a big commitment and this year had a record 1,100 attendees across 11 events around the country," Trudgill said. "We are also proud that our work to foster greater collaboration has paid off with senior people from both the FCA and the major insurers joining us on stage to discuss matters with members.”

The BIBA Conference also continued to grow, with record numbers attending the 2025 event. The conference was named 2025 Best Association Event at the Conference and Event Awards, though Trudgill said the most important measure of success was the positive feedback from attendees, sponsors and exhibitors.

Ben the Broker campaign shifts consumer perceptions

BIBA also stepped up its work to promote the value of insurance brokers in 2025, launching its first national media campaign featuring Ben the Broker.

The campaign generated more than 47 million opportunities to read, see or hear Ben's message, and independent research by Consumer Intelligence found that the likelihood of using a broker rose from 77% to 96% among those who saw the advert.

The campaign continued into 2026 with a sharper focus on cyber risk, alongside a new Cyber Insurance Directory listing brokers accredited under BIBA's cyber programme.

The shift reflects a wider protection gap in the UK SME market: government data from the Department for Science, Innovation and Technology shows just 10% of UK businesses and 5% of charities hold a dedicated cyber insurance policy, even though the Hiscox Cyber Readiness Report 2025 found 59% of respondents had been hit by a cyber attack in the previous 12 months.

Regulatory cost research underpins BIBA's case to the FCA

BIBA's lobbying work was also backed by fresh evidence during the year.

Research commissioned by BIBA and carried out by London Economics found that regulation costs amount to 5.2% of insurance premiums collected, made up of 3.3% for brokers and 1.9% for insurers.

Trudgill said at the time that the cost of regulation was disproportionate to the risk brokers pose, and that BIBA was working more closely than ever with the FCA to reduce that burden. General insurance brokers contribute 1% of GDP to the UK economy, arranging 77% of all general insurance, with premiums totalling £105.5 billion, and 94% of all commercial insurance business, underlining the scale of the sector BIBA represents in talks with regulators and government.

Other investments through the year included creating a new role in BIBA's conference team, launching live chat on the online Find Insurance Service, and commissioning the London Economics research above. BIBA also launched seven guides, hosted 50 regional events and 44 webinars, and continued its work with Gracechurch Consulting to improve insurer service results for members.

Evans steps down after six years as chair

2025 marked the end of Jonathan Evans's six-year tenure as BIBA's chair.

Trudgill thanked him for the “exceptional leadership that he gave us during that time.” Evans, a former MP, MEP and minister with responsibility for insurance, was succeeded by Caroline Barr, who became the first woman to hold the position.

Trudgill concluded: “Our financial position is healthy which means that we can invest even more in supporting and representing members and extolling their value to people and businesses. We have built an impressive BIBA team, and I am grateful for the support the organisation gets from the countless insurance broker members that make our boards and committees both expert and invaluable. With their guidance we can continue to address the issues that really matter to brokers. Our finances continue to enable this vital work.”

With brokers arranging the majority of UK general insurance business and facing both a widening cyber protection gap and a regulatory cost burden BIBA continues to quantify for the FCA, the trade body's investment in advocacy and member-facing campaigns looks set to remain central to how the profession's value is demonstrated to businesses and policymakers alike.

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