Who are Britain’s ‘most admired’ insurers? | Insurance Business UK

The 2020 edition of Britain’s Most Admired Companies has been released, and here we give you the lowdown on how companies from the life assurance & insurance industry fared in the annual corporate reputation study.
Besting its British insurance peers is Admiral, which emerged on top of the sector rankings for the past year. At number two is Direct Line Group, followed by third-place Bupa. Also part of the ‘most admired’ roster are Prudential, Hiscox, tied Aviva and RSA, Saga, and Phoenix Group Holdings.
As for the 13 key criteria, below are the winners based on their scores.
Criteria |
Company |
Score (0=poor, 10=excellent) |
Quality of management |
7.6 |
|
Financial soundness |
Admiral |
7.7 |
Quality of products and services |
Bupa |
8.3 |
Ability to attract, develop, and retain top talent |
Bupa and Prudential |
7.3 |
Long-term value potential |
Bupa |
7.5 |
Capacity to innovate |
Admiral |
7.0 |
Commitment to diversity & inclusion |
Bupa |
9.0 |
Quality of marketing |
Direct Line Group |
7.9 |
Community and environmental responsibility |
Bupa |
7.7 |
Effective use of corporate assets |
RSA |
6.7 |
Inspirational leadership |
Direct Line Group |
6.9 |
Competitiveness |
Admiral |
8.0 |
Effective corporate governance |
Admiral and Direct Line Group |
7.3 |
Aside from life assurance & insurance, reputation specialist Echo Research also examines the industries of automotive manufacturers; banking; beverages/drinks; business support services; chemicals; consumer digital services; engineering & machinery; engineering, aerospace, and defence; financial services; food producers & providers; health & household; heavy construction; home construction; IT services, software, and equipment; leisure & hotels; media; oil, gas, and mining; property developers & trusts; restaurants & pubs; retailers (broadline & home); retailers (food & personal); support services (people & places); telecoms; transport (people); and utilities.
Out of 254 companies, the overall winner for 2020 is life-saving technology firm Halma.