Blogging isn’t just for foodies, influencers, and tech geeks anymore. Insurance agencies can take advantage of this feature on their websites to drive traffic and bring more value to their customers.
“Blogging really serves two major audiences. You have the people who are actually going to be reading it and then you have the search engine,” said Becky Schroeder, chief marketing officer at Insurance Technologies Corporation (ITC). “It helps by driving traffic to a website because you’re creating this content and answering the questions people are searching for, and search engines love fresh content, so if you are regularly adding fresh content on your website via blogging, that search engine is going to eat that up, especially if you’re answering [those key] questions.”
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