The first thing many of us do as consumers before making reservations at a restaurant, calling for an appointment at a hairdresser, or dropping off a car for repairs is check the online reviews of a particular business, so that we know we’re picking the best and most reliable option out there.
“People actually read [online reviews] and they trust them,” said Becky Schroeder, chief marketing officer at Insurance Technologies Corporation (ITC). In fact, she added, “86% of consumers read reviews of local businesses and 57% won’t even use a business that has fewer than four stars.”
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