The independent agent has a value proposition that’s not going away any time soon. However, that value is undermined by pain points and inefficiencies that can only be beaten if agents take a step into the future and embrace technological innovation.
“Despite alarmist calls across the industry that the independent agency channel will be disrupted by technology and everything is going to go direct and automated, we at Vertafore fundamentally believe the independent agency channel is here to stay,” said Sharmila Ray, senior vice president of Product and Strategy at Vertafore. “Insurance is a complex and convoluted industry that requires a lot of handholding, support, guidance and consultative service, and the independent agency channel is right at the beating heart of that.”
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