Aviva Canada, Parachute expand school zone safety program

Six more schools have been selected to participate

Aviva Canada, Parachute expand school zone safety program

Motor & Fleet

By Lyle Adriano

Aviva Canada is expanding the safe school zone program it established with Parachute – a national charity dedicated to injury prevention.

Both organizations have selected six more school communities in Atlantic Canada to participate in the Elementary Road Safety (ERS) Program. The six schools are:

  • King Street Elementary, Miramichi, NB
  • Priestman Street Elementary School, Fredericton, NB
  • Bedford South Elementary, Bedford NS
  • Sackville Heights Elementary, Middle Sackville, NS
  • Kingswood Elementary, Hammonds Plains, NS
  • Bridgewater Elementary School and Junior High, Bridgewater, NS

These six schools join the first three Ontario schools that Aviva and Parachute chose when the ERS program first launched in 2019. Each of the six schools will be provided $10,000 in grants and staffing program support to help them make tangible environmental changes that would improve road safety in their respective school zones.

ERS program recipients all receive a project guide as well as support from a project manager to guide them in assessing their road safety challenges, identifying interventions, implementing the projects, and evaluating the results.

“We’re delighted to continue and expand our partnership with Aviva Canada on this important initiative to improve safety in school zones across Canada so more children will walk or bike to and from school,” said Parachute president and CEO Pamela Fuselli. “Initiatives such as these based on evidence make meaningful and lasting positive change for our communities and, most importantly, for the wellbeing of our children.”

“We launched this program with the goal of making school zones across Canada safer for all. This work is already underway with the first three schools and we’re excited to continue making a meaningful impact with the six new schools in Atlantic Canada,” said Aviva Canada head of external communications and corporate responsibility Hazel Tan.

Tan also invited all parents or school groups interested in making their school zone safer who have not been selected as part of the program to download the ERS guide for free.

As part of their five-year commitment to the ERS program, Aviva and Parachute aim to support a total of 20 school communities across Canada.

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