belairdirect has unveiled a partnership with the Canadian Football League (CFL), making the company the official car and home insurance partner of the League over the coming months.

The insurer has supported individual teams in the league for many years; this major sponsorship is seen as a natural progression.

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“As a Canadian company with roots that go back over 60 years, we’re very proud to partner with another strong Canadian organization and together instill a sense of Canadian pride,” said belairdirect deputy senior vice-president of Marketing, Communications and Business Development Richard Taschereau.

“We’ve been a fan of the game for years, but this partnership will allow us to demonstrate just how much. The CFL is the perfect partner and vehicle to connect with their incredible fans, and share our love of the game.”

“The CFL and belairdirect are both committed to community involvement, excellence, and being there for our fans and customers,” commented CLF vice-president of Corporate Partnerships Tyler Mazereeuw. “Those shared values make this a natural partnership that we’re incredibly excited to grow together.”


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